Trusted by leading brands:

2025 – Present | Independent Board Member 

Makveža (one of the largest DIY retail chains)

• Provide strategic guidance to ensure alignment between the organization's long-term goals

• Contribute to long-term business strategy, risk management and organizational development

• Offer independent perspective on board discussions, strategy and leadership decisions

2023 – 2025 | Marketing director

Topo Grupė (largest home electronics retailer in Lithuania, a member of the Euronics Group)

• Led comprehensive marketing strategy for one of Lithuania's largest electronics retail chains

• Managed marketing team and multi-million euro budget across multiple channels

• Implemented digital transformation initiatives to enhance customer experience

• Developed and executed omnichannel marketing campaigns driving significant revenue growth

2022 – 2023 | Marketing director, Baltics

Kesko Senukai (leader in building, repair and household goods in the DIY sector in the Baltic States)

• Spearheaded regional marketing strategy across Lithuania, Latvia, and Estonia

• Unified marketing operations across three Baltic markets for operational efficiency

• Led cross-functional teams to deliver integrated marketing campaigns

• Optimized marketing spend and improved ROI through data-driven decision making

2015 – 2022 | Head of Advertising, Chief Marketing Officer

Lidl Lithuania, Lidl Latvia & Lidl Estonia (discount grocery chain)

• Successfully introduced Lidl brand to Baltic market, achieving top-3 retail brand awareness within 3 years

• Coordinated 70+ store openings

• Managed 40+ international marketing specialists across 3 countries

• Administered 15+ million EUR annual marketing budget with strong ROI performance

• Led implementation of Lidl Plus loyalty program

• Orchestrated mass media campaigns reaching millions of customers

• Maintained close coordination with headquarters for regional strategy alignment

2013 – 2015 | Chief Marketing Officer

Technorama (leading electronics retailer in Western Lithuania)

• Led the development of the company’s marketing strategy, driving brand growth 

• Managed marketing budget, analytics, and KPIs, ensuring data-driven decision-making

• Collaborated with executive leadership on strategic planning and product portfolio development

2010 – 2013 | Chief Marketing Officer

Adampolis (official MAN Truck & Bus SE representative)

• Developed and implemented marketing strategy for premium commercial vehicle brand

• Led B2B marketing initiatives targeting fleet operators and businesses

• Organized product launches and customer events

2005 – 2010 | Sales & Marketing Manager

Novaturas (largest tour operator in the Baltic region)

• Progressed from Sales Manager to Marketing Manager role

• Developed marketing campaigns for travel packages and destinations

• Managed customer acquisition and retention strategies