Education

Marketing Strategy and Management | MBA (in progress)
ISM University of Management and Economics

EU Politics and Administration | Master's Studies (ABD - all but dissertation)
Mykolas Romeris University

Geography | Bachelor's Degree
Lithuanian Educology University

Tourism Management | Tourism Manager Qualification
Lithuanian Educology University

Languages

Lithuanian | Native
Enhanced level – excellent written and verbal communication

English | Proficient (B2) – CEFR Certified
Professional working language in international companies. Fluent communication, presentations, negotiations, leading international teams.

German | Intermediate (B1) – CEFR Certified
Effective business communication, document reading, interaction with German-speaking partners.

Russian | Advanced
Fluent communication, business negotiations with Russian-speaking partners and clients.

Polish | Basic
Elementary communication, understanding in everyday situations.

PROFESSIONAL DEVELOPMENT & CERTIFICATIONS

BMI BOARD NETWORK

BMI Executive Institute’s session “Reality vs Ideal: What European Boardroom Contrasts Reveal”.

Key reflections for me:

How governance principles shift when applied in real decision-making environments
Differences in board cultures between Scandinavia, Switzerland, and the Baltics
Practical insights from experienced board members navigating strategic, oversight, and stakeholder challenges

Corporate governance

COMPETENCIES GAINED:

Board member responsibilities and duties
Strategic vs. operational management separation
Corporate governance principles and best practices
Risk management frameworks
Compliance and regulatory oversight

change management

COMPETENCIES GAINED:

A - Awareness: Communicating the need for change

D - Desire: Building motivation and managing resistance

K - Knowledge: Developing and implementing training programs

A - Ability: Developing practical skills

R - Reinforcement: Measuring and monitoring results

nordic business forum

KNOWLEDGE & INSIGHTS GAINED:

Strategic management and organizational transformation trends
Impact of technology and artificial intelligence on business
Integration of sustainable development and ESG principles into business strategy
Innovative leadership models in rapidly changing environments
Best international practices from Fortune 500 companies

ifa berlin messe

KNOWLEDGE & INSIGHTS GAINED:

Latest consumer electronics products and technological innovations
Smart home, IoT, AI, and 5G technology trends
Marketing strategies and retail innovations in the electronics sector
Consumer behavior changes and sustainability integration

lima day / ecomexpo

Two of the leading digital marketing and e-commerce events in Lithuania and the Baltic region. These conferences bring together marketing, e-commerce, logistics, and digital technology professionals, offering valuable insights into industry trends, innovative solutions, and opportunities to strengthen professional networks.

Additional PROFESSIONAL DEVELOPMENT

Active Sales | Mercuri International Lithuania

COMPETENCIES GAINED:

✓ Core sales philosophy and methodology
✓ Different sales tactics for various situations
✓ Effective negotiation skills
✓ Customer relationship management and development
✓ Self-improvement and continuous professional growth
✓ Sales performance measurement and optimization

Personal Leadership | Training and Development Center

COMPETENCIES GAINED:

✓ Leadership style identification and adaptation
✓ Team management and motivation methods
✓ Self-awareness and personal strengths development
✓ Effective communication and active listening
✓ Conflict management and problem-solving
✓ Time management and priority setting

E-Business | Baltic Orbis

COMPETENCIES GAINED:

✓ E-commerce fundamentals and business models
✓ E-store platform principles and management
✓ Digital marketing strategies
✓ Online customer behavior analysis
✓ E-commerce legal regulation

Personnel Entrepreneurship Skills | Organization Development Center

COMPETENCIES GAINED:

✓ Entrepreneurial mindset in organizations
✓ Showing initiative and taking responsibility
✓ Creative and effective problem-solving
✓ Risk management and decision-making
✓ Creating personal added value

Tour Guide License | State Tourism Department

COMPETENCIES GAINED:

✓ Professional tour guide skills
✓ Group management and coordination
✓ Communication with international clients
✓ Crisis management during travel
✓ Cultural tourism knowledge

Artificial Intelligence (AI) and Automation

Continuous monitoring, learning, and practical application of artificial intelligence technologies in daily management activities

AI TOOLS USED AND APPLICATION:

Content Creation and Marketing Communication:

• ChatGPT (OpenAI): Marketing copywriting, strategic document preparation, brainstorming, research analysis
• Claude (Anthropic): Long document analysis, strategic planning, data processing
• Copy.ai: Social media content creation, advertising copy variant generation

Visual and Design Generation:

• Midjourney: Visual concept creation for campaigns, moodboard generation
• DALL-E (OpenAI): Unique image creation for marketing materials
• Canva AI: Design element creation and optimization
• Adobe Firefly: Professional visual generation and editing

Customer Service:

• Chatbot AI solutions: Automated customer service on websites
• Intercom AI: Customer communication optimization

Google Sites

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