Morkus Maткevičius Speaking

Morkus Maткevičius

Chief Marketing Officer | Independent Board Member

15+ Years Driving Retail Growth Across the Baltics
Transforming Brands | Building Teams | Delivering Results

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Trusted by Leading Brands

Who I Am

I'm a seasoned Chief Marketing Officer and Independent Board Member with over 15 years of proven success driving growth for leading retail and B2B brands across the Baltic region.

Currently serving as CMO at Topo centras and Independent Board Member at one of Lithuania's largest DIY retail chains.

My expertise spans strategic marketing leadership, corporate governance, digital transformation, and building high-performing teams that deliver measurable results.

15+
Years Marketing Leadership
3
Markets (LT, LV, EE)
€MM
Budgets Managed
30+
Team Professionals Led
6
C-Level Positions
500
Fortune 500 Experience

What I Do

Strategic Marketing Leadership

  • CMO roles at Lidl, Senukai, Topo centras
  • Multi-market campaign management
  • Brand positioning & growth strategies

Corporate Governance

  • Certified Board Member
  • Independent Board positions
  • Strategic oversight & decision-making

Retail & FMCG Marketing

  • Deep retail industry expertise
  • FMCG brand management
  • Omnichannel marketing strategies

Digital Transformation

  • E-commerce strategy & implementation
  • CRM & marketing automation
  • Digital-first customer experiences

Team Building & Leadership

  • Built and scaled teams of 5-30+ professionals
  • Cross-functional team leadership
  • Talent development & mentoring

Budget & P&L Management

  • €900K to multi-million euro budgets
  • ROI-focused marketing investments
  • Data-driven decision making

Speaking & Thought Leadership

Leadership insights, marketing strategies, and transformation best practices

Speaking Engagement
Corporate Training

Speaking Topics

  • Marketing Strategy & Execution
  • Corporate Governance & Board Effectiveness
  • Digital Transformation in Retail
  • Building High-Performance Marketing Teams
  • Change Management in Organizations

Career Journey

Current

Chief Marketing Officer

Topo centras

2023 - Present

Current

Independent Board Member

Major DIY Retail Chain

Present

Chief Marketing Officer, Baltics

Kesko Senukai

2022

Head of Marketing

Lidl Lietuva

2021 - 2022

Head of Marketing

Lidl Latvija

2019 - 2021

Head of Advertising

Lidl Lietuva

2015 - 2019

Chief Marketing Officer

Technorama

2013 - 2015

Chief Marketing Officer

Adampolis (MAN Truck & Bus)

2010 - 2013

Marketing Project Manager

Elektromarkt Lietuva

2007 - 2010

Head of Marketing

Novaturas

2006 - 2007

Sales Manager

Novaturas

2005 - 2006

Education & Professional Development

Education

MBA - Marketing Strategy & Management

ISM University of Management and Economics

2008 - 2009

Master's (MSS) - EU Politics & Administration

Mykolas Romeris University

2006 - 2008

Bachelor's (BA) - Geography

Vilnius Pedagogical University

2000 - 2004

Certifications

Corporate Governance Training

Certificate in Corporate Governance

Board Member Training - VZ Academy

September 2025

View Program

Project Management Competence Development

Change Partners

November 2022

Certificate: CP-20211104-11

Life Beyond Marketing

Motorcycle Riding

Motorcycles

Freedom on two wheels - exploring new roads and destinations

Marathon Running

Running & Marathons

Discipline, endurance, and pushing personal limits

Let's Connect

Ready to discuss marketing leadership, board positions, or speaking engagements?

Email

morkus.matkevicius@gmail.com

LinkedIn

linkedin.com/in/morkus-matkevicius

Website

morkus.lt